About us
Our Vision
- “To create a world where everyone has access to delicious, nutritious, and sustainable specialty foods.”
Our Mission
Our mission is to offer a variety of culinary treasures that transcend boundaries. Through delightful tastes, we aim to enhance connections, encourage health-conscious choices, and contribute to a greener planet.
Our Values
Sustainability:
We prioritize the well-being of our planet by sourcing ingredients and operating practices that are environmentally responsible and contribute to a healthier future.
Quality Excellence:
We are dedicated to consistently delivering the highest quality specialty foods that meet the most discerning taste standards, ensuring that every bite is a delightful experience.
Inclusivity:
We believe that everyone should have the opportunity to enjoy diverse and flavourful specialty foods. We celebrate cultural diversity and strive to make our products accessible to all.
Innovation:
We embrace continuous innovation in both our culinary creations and operational processes, pushing the boundaries of what's possible in the world of specialty foods to exceed customer expectations.
Message from our CEO
At American Specialty Foods Co., we aim to produce, import, market, and distribute quality food that nourishes and enriches lives. We look forward to continuing to be a trusted household name for authentic American flavors. The determination and resilient approach of our team and employees at American Specialty Foods Co. have enabled us to grow steadily and amass success over the years. I would like to wholeheartedly thank every individual and customer who has placed their trust in American Specialty Foods Co.
Hany M Haneef
CEO, American Specialty Foods Co
Hany M Haneef
CEO, American Specialty Foods Co
Our Expertise
At American Specialty Foods, we are experts in sourcing, producing, and distributing premium global food solutions that highlight the unique tastes of world cuisine. We have over a decade of experience in the food industry, and we are committed to providing our customers with the highest quality products and services.
Our expertise in food production includes:
- Sourcing high-quality ingredients from around the world.
- Using traditional and innovative methods to produce delicious and nutritious food
- Maintaining strict quality control standards
- Packing and shipping food safely and efficiently
Our expertise in food distribution includes:
- Developing and maintaining a global network of distributors
- Understanding the needs of our customers in different markets
- Providing customer service that exceeds expectations
We believe that food is a powerful force that can bring people together. We are committed to creating memorable experiences through delicious food that celebrates the unique flavors.
Our Journey
2013
A Vision Ignites
Our journey ignited with a powerful vision in Delaware, USA. United by a shared purpose, we embarked on a path to create lasting positive change. Fueled by passion and unwavering determination, we set out to make a meaningful impact on the world.
2016
A New Chapter in Wyoming
In 2016, we took a significant step forward, establishing our company in Wyoming, USA. This marked the beginning of a chapter dedicated to turning our vision into reality.
2017
Bridging Continents
Recognizing the global nature of our mission, we established an office in Dubai, strategically positioned to oversee operations in the Middle East, Asia and African countries. This move expanded our horizons and deepened our commitment to our vision.
2020
A Year of Expansion and Resilience
In 2020, we established offices in the UK and Mexico, persevered through the challenges of Covid-19 by embracing them as opportunities for growth, we navigated twists and turn, and emerged stronger and more determined.
2021
Across Borders and Cultures
We expanded our operations to Maryland, USA, while simultaneously establishing an office in Oman. We broadened our reach by expanding our brand identity to the European Union, cementing our commitment to transcending boundaries.
2022
A Global Presence Grows
Introducing our brand to Australia marked another significant stride in our global journey, further enriching the tapestry of our experiences and connections.
2023
Celebrating a Decade of Excellence
In our 10th year, we celebrated a decade of relentless pursuit and achievement. With pride, we welcomed esteemed our distributors, producers, channel partners, delegates and diplomats from embassies and consulates around the world to commemorate this milestone. Our dedication earned us recognition from the USDA, a testament to our commitment to quality and innovation. Additionally, we unveiled our comprehensive catalog, featuring around 650 products across 20 categories, showcasing the culmination of our journey thus far.
From a visionary beginning to a decade of growth, challenges, and triumphs, our journey embodies the spirit of turning dreams into reality. As we step confidently into the future, we remain steadfast in our mission to create a lasting impact through exceptional products, meaningful connections, and a commitment to positive change.
Our Journey
Our journey ignited with a powerful vision in Delaware, USA. United by a shared purpose, we embarked on a path to create lasting positive change. Fueled by passion and unwavering determination, we set out to make a meaningful impact on the world.
In 2016, we took a significant step forward, establishing our company in Wyoming, USA. This marked the beginning of a chapter dedicated to turning our vision into reality.
Recognizing the global nature of our mission, we established an office in Dubai, strategically positioned to oversee operations in the Middle East, Asia and African countries. This move expanded our horizons and deepened our commitment to our vision.
In 2020, we established offices in the UK and Mexico, persevered through the challenges of Covid-19 by embracing them as opportunities for growth, we navigated twists and turn, and emerged stronger and more determined.
We expanded our operations to Maryland, USA, while simultaneously establishing an office in Oman. We broadened our reach by expanding our brand identity to the European Union, cementing our commitment to transcending boundaries.
Introducing our brand to Australia marked another significant stride in our global journey, further enriching the tapestry of our experiences and connections.
In our 10th year, we celebrated a decade of relentless pursuit and achievement. With pride, we welcomed esteemed our distributors, producers, channel partners, delegates and diplomats from embassies and consulates around the world to commemorate this milestone. Our dedication earned us recognition from the USDA, a testament to our commitment to quality and innovation. Additionally, we unveiled our comprehensive catalog, featuring around 650 products across 20 categories, showcasing the culmination of our journey thus far.
